The Evolution of Big Data

The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such as Apps and Geo-location.The truth is that Digital marketers have access to vast amounts of ...

Is Freelancing The Future Of Work?

There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as is the norm. This is referred to us the on-demand economy, where the economic activity created by...