A Perspective On Digital Marketing
By Lilian OnditiFrancis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and Technology. However, his interest in digital marketing was born purely out of passion. He had various...
A Glimpse Of Digital Marketing Through The Eyes Of A Practitioner
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are instant. Business owners have to keep an eye out so as to stay ahead of...
Mpesa is Kenya’s most popular brand, dislodging its parent Safaricom
M-PESA, Kenya’s mobile payment service has been crowned as Kenya’s leading Superbrand, by the...
The Top Popular Blogs in Kenya 2016
The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with a lot of surprises as new blogs featured in most categories. Most people were disappointed...
Huge untapped market for Laptops and second-hand phones in Kenya
There’s a huge untapped market for second-hand phones and laptops in Kenya and around the world. That’s according to the 2016 data released by Deloitte East Africa on Technology, Media, and Telecommunications (TMT) sectors. At the start of 2002, Instant messaging, e-mail, e-commerce, maps, search...
2016 Is The Year Digital Advertising In Kenya Will Reach A Tipping Point
The growth of digital and social media is opening business opportunities in the areas of eCommerce, digital media and entertainment, digital marketing training and digital advertising in Kenya. What does the growth of internet and mobile users mean for businesses in Kenya? My analysis of...
How a mother got cancer and her experience led the daughter to offer home-based care to other patients
What do you know about cancer? You know that cancer causes more deaths than TB, HIV and malaria combined. You know that the leading cancers among women in Kenya are breast cancer and cervical cancer. You know that the leading cancers among men are prostate...
The Evolution of Big Data
The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such as Apps and Geo-location.The truth is that Digital marketers have access to vast amounts of ...
The new business idea is in creating platforms, not products
Just like it happened with Nokia, HP and Microsoft, Samsung is now being disrupted. The new business idea in town is not around product innovation but in business model innovation. Samsung has great products: The Galaxy S6 and S6 Edge. But they are pricey, which...
4 Things You Should Know Before Becoming An Entrepreneur
During the Global Entrepreneurship Summit held in July this year, President Obama emphasized on the need to create jobs. Creation of jobs via start up enterprises that are focused on accelerated and sustainable growth is essential to the growth of the economy of Kenya and...
My Old Story with a Web Designer in Kenya
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed.I once assigned an independent developer to build a website for a friend whom we had only met on Facebook. It took 2-3 weeks, a lot of back and...