Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and...
5 must haves for a high converting landing page
By Sylvia MukamiOne of the greatest challenges of any business is convincing people to buy your products or services. Luckily, in the 21st century, this process can be automated through an optimized landing page. You might be wondering what a landing page is, and why...
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia MukamiNo one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a bottle of wine, a wooden spoon or a jar of honey because a guest never shows...
Through the eyes of Madame Boss
By Anita ThukuI am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo imagination of what that is. I was born in an era which marketing was either fliers...
Why user experience matters in digital marketing
By Sylvia MukamiHave you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a webpage that had the power to depress you even at your best of times. Unreadable font,...
How to craft an accurate buyer persona for your business
By Sylvia MukamiDo you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she liked Wildlife Club, you would go on and on preaching the “protect endangered species” gospel. If she...
How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia MukamiThis one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have decided to roll with the punches, enjoying the rewards and bearing the risks that come with...
A Perspective On Digital Marketing
By Lilian OnditiFrancis Waithaka is a digital marketing and advertising professional with over fifteen years of experience. He studied Information technology at the Jomo Kenyatta University of Science and Technology. However, his interest in digital marketing was born purely out of passion. He had various...
A Glimpse Of Digital Marketing Through The Eyes Of A Practitioner
A Greek Philosopher once said, change is the only constant thing in life. In business, these changes are experienced every day. Some of the shifts happen gradually while others are instant. Business owners have to keep an eye out so as to stay ahead of...
Mpesa is Kenya’s most popular brand, dislodging its parent Safaricom
M-PESA, Kenya’s mobile payment service has been crowned as Kenya’s leading Superbrand, by the...
The Top Popular Blogs in Kenya 2016
The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with a lot of surprises as new blogs featured in most categories. Most people were disappointed...
Huge untapped market for Laptops and second-hand phones in Kenya
There’s a huge untapped market for second-hand phones and laptops in Kenya and around the world. That’s according to the 2016 data released by Deloitte East Africa on Technology, Media, and Telecommunications (TMT) sectors. At the start of 2002, Instant messaging, e-mail, e-commerce, maps, search...