A Revolutionary Idea: Train One Million African Entrepreneurs By 2023
Did you know that by 2030, the working age population in Africa will increase to over 600 million? That means that every year for the next three decades, 15 to 20 million educated young adults will be entering the workforce.FACT: The number one constraint to...
Telkom Kenya Bets On Interoperability For The Growth Of Its Mobile Money
After the rebranding of Telkom Kenya from Orange Kenya that began in June last year, the company has come up with a new mobile money service, T-Kash to compete with Mpesa and Airtel Money. This is after the Central Bank of Kenya (CBK) approved Telkom...
5 Things you didn’t know about Tkash.
Telkom Kenya launched TKash their money transfer service on March this year to compete with Mpesa and Airtel Money. Here are some interesting facts you didn’t know about T-Kash. You can access T-Kash from any of the 20,000 agents spread across the country You do...
Find Out What a CRM Can Do For Your Business
“So what exactly is a CRM and why should you care about it?”At last, the day has come to terminate our ignorance about CRMs. Digital For Africa just partnered with ProsperWorks, a global CRM solution that is certified and used by Google. So now, beyond...
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind.Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you?Look at me! Look at my product! Look at my business! Traditional marketing is all about promoting you and your business. If you make enough noise, people will...
One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and knock.The door is opened. The graduates’ skills are appraised, after which the door is slammed...
Why Relationships Matter In The Digital World Of Business
In business, as in life, relationships can lead to a world of opportunity. One good connection can lead to advancement in your career, and a fateful meeting can mark a lifetime of fruitful collaboration. You never know who will lead you to new and better...
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and...
5 must haves for a high converting landing page
By Sylvia MukamiOne of the greatest challenges of any business is convincing people to buy your products or services. Luckily, in the 21st century, this process can be automated through an optimized landing page. You might be wondering what a landing page is, and why...
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia MukamiNo one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a bottle of wine, a wooden spoon or a jar of honey because a guest never shows...
Through the eyes of Madame Boss
By Anita ThukuI am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo imagination of what that is. I was born in an era which marketing was either fliers...