Francis Waithaka - Digital Marketing Consultant

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

July 29, 2022

How can you measure the value of a blog? This question was raised in a content writers’ group, and I decided to write about it to help people understand this…

WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?

June 22, 2022

eCommerce

Shopify is a hosted platform that handles all of the technical aspects of launching and managing an online store. WooCommerce is a free and open source plugin that you…

Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.

June 9, 2022

Customer Experience, Data Management Platform, eCommerce

The COVID pandemic has accelerated the demand for eCommerce business in Kenya. There’s a segment of the middle-class (mostly tech-savvy) that loves the convenience of purchasing online. For you…

Why is bias in artificial intelligence on technology platforms so dangerous?

June 4, 2022

artificial intelligence.

Bias in artificial intelligence on technology platforms can be extremely dangerous because it skews what is true and what is not. For example, if a person’s Facebook feed is filled…

Why Google Ads Platform is the biggest Ad tech in the world.

June 1, 2022

Google Ads

Without a doubt, Google Ads work well for high-intent users. Indeed, according to a Google study, ads on the search engine resulted in a 50% higher click-through rate than…

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

May 17, 2022

Business Intelligence, Customer, Customer Experience

Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to their customers. Here are some…

How can brands create brand love in competitive markets like the fast moving consumer foods?

May 12, 2022

Business

There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive market. However, there are a…

What Is The Ideal Image File Size For A Web Page?

May 4, 2022

SEO, User Experience

This is a question that has been asked by many people and there is no definite answer. However, through research and experience, it has been found that smaller file…

Time spent on mobile devices per day is 3 hours, 15 minutes. That is over a month on the phone per year.

What Is the Best Way to Deal with Internet Addiction?

May 2, 2022

Internet Safety

We all know that the internet can be a great tool, but it can also be a huge time suck. According to recent studies, people are spending over 3 hours…

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.

May 2, 2022

Business

The most important thing I’ve learned in my ten years of helping businesses sell online is that there is no one magical tool or hack that can help you…

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?

Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.

Why is bias in artificial intelligence on technology platforms so dangerous?

Why Google Ads Platform is the biggest Ad tech in the world.

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

How can brands create brand love in competitive markets like the fast moving consumer foods?

What Is The Ideal Image File Size For A Web Page?

What Is the Best Way to Deal with Internet Addiction?

There’s no magic bullet in advertising: Diversify your marketing strategy to achieve your goals.

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