Francis Waithaka - Digital Marketing Consultant

Why professionals should acquire knowledge and skills in data and analytics

Unlocking the Power of Data: Why Professionals Need to Up Their Analytics Skills

January 12, 2023

Analytics, Business, Business Intelligence

In today’s business world, data and analytics play a crucial role in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields, such as marketing, operations, sales, finance,…

Unlocking the Potential of Kenya’s Youth: Strategies and Tools for Promoting Employment and Entrepreneurship in the Service Industry

December 22, 2022

Business

I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan youth. Question 1: How many Kenyan youth are unemployed? Provide…

There is a massive difference between Google Display Ads and Google Search Ads. If your goal is to sell more on your eCommerce website, you need to understand the best campaign to choose.

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

December 17, 2022

Google Ads

The main difference between Google Display Ads and Google Search Ads is the way they are shown to users and the intent of the user at the time the ad…

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

July 29, 2022

Writing

How can you measure the value of a blog? This question was raised in a content writers’ group, and I decided to write about it to help people understand this…

WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?

June 22, 2022

eCommerce

Shopify is a hosted platform that handles all of the technical aspects of launching and managing an online store. WooCommerce is a free and open source plugin that you…

Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.

June 9, 2022

Customer Experience, Data Management Platform, eCommerce

The COVID pandemic has accelerated the demand for eCommerce business in Kenya. There’s a segment of the middle-class (mostly tech-savvy) that loves the convenience of purchasing online. For you…

Why is bias in artificial intelligence on technology platforms so dangerous?

June 4, 2022

Artificial Intelligence

Bias in artificial intelligence on technology platforms can be extremely dangerous because it skews what is true and what is not. For example, if a person’s Facebook feed is filled…

Why Google Ads Platform is the biggest Ad tech in the world.

June 1, 2022

Google Ads

Without a doubt, Google Ads work well for high-intent users. Indeed, according to a Google study, ads on the search engine resulted in a 50% higher click-through rate than…

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

May 17, 2022

Business Intelligence, Customer, Customer Experience

Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to their customers. Here are some…

How can brands create brand love in competitive markets like the fast moving consumer foods?

May 12, 2022

Business

There are many brands in the fast moving consumer foods industry. It can be tough for brands to create brand love in such a competitive market. However, there are a…

Unlocking the Power of Data: Why Professionals Need to Up Their Analytics Skills

Unlocking the Potential of Kenya’s Youth: Strategies and Tools for Promoting Employment and Entrepreneurship in the Service Industry

The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?

How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.

WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?

Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.

Why is bias in artificial intelligence on technology platforms so dangerous?

Why Google Ads Platform is the biggest Ad tech in the world.

How Fast-Moving Consumer Brands Can Stay Close To Their Customers

How can brands create brand love in competitive markets like the fast moving consumer foods?

Book a strategy consultation with one of our experts

Company

Services

Resources

Training

Useful Links