AI Is Meant To Improve Your Productivity, Not To Replace You.
Why do people think that AI is here to replace humans? It’s important to note that just as a calculator cannot replace the expertise of an accountant, AI technology is…
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Unlocking the Power of Data: Why Professionals Need to Up Their Analytics Skills
In today’s business world, data and analytics play a crucial role in solving problems, optimizing operations, and growing sales revenue. Professionals from various fields, such as marketing, operations, sales, finance,…
Read More Unlocking the Potential of Kenya’s Youth: Strategies and Tools for Promoting Employment and Entrepreneurship in the Service Industry
I had a conversation with ChatGPT, an artificial intelligence-powered chatbot on how we can unlock the potential of the Kenyan youth. Question 1: How many Kenyan youth are unemployed? Provide…
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The Main Difference Between Google Display Ads and Google Search Ads. Which One Is The Most Effective For ECommerce Business?
The main difference between Google Display Ads and Google Search Ads is the way they are shown to users and the intent of the user at the time the ad…
Read More How To Determine The Value Of A Blog In Case You Want To Sell It To A Potential Investor.
How can you measure the value of a blog? This question was raised in a content writers’ group, and I decided to write about it to help people understand this…
Read More WooCommerce or Shopify? Which is The Best Technology For Your eCommerce?
Shopify is a hosted platform that handles all of the technical aspects of launching and managing an online store. WooCommerce is a free and open source plugin that you…
Read More Five Things You Must Get Right To Grow An Ecommerce Business In Kenya.
The COVID pandemic has accelerated the demand for eCommerce business in Kenya. There’s a segment of the middle-class (mostly tech-savvy) that loves the convenience of purchasing online. For you…
Read More Why is bias in artificial intelligence on technology platforms so dangerous?
Bias in artificial intelligence on technology platforms can be extremely dangerous because it skews what is true and what is not. For example, if a person’s Facebook feed is filled…
Read More Why Google Ads Platform is the biggest Ad tech in the world.
Without a doubt, Google Ads work well for high-intent users. Indeed, according to a Google study, ads on the search engine resulted in a 50% higher click-through rate than…
Read More How Fast-Moving Consumer Brands Can Stay Close To Their Customers
Competition in the retail industry is fierce in all market segments, making it more important than ever for fast-moving consumer brands to stay close to their customers. Here are some…
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