How Leadership Drives Organization Performance
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and…
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go…
What Does it Take To Build a Sustainable Business?
Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it is the second largest search engine and arguably one…
Prior To Launch: An In Depth Look At The Media Buying Process
Have you ever heard of media buying? It’s a strategy that ensures your target market actually sees your ad by purchasing desirable spaces and time slots. These outlets can include newspapers,…
Another Interesting Single Post
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Level The Playing Field: How To Go World-Class With Your Website
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing…
Everything You Need To Know About Websites- Including Terms and Definitions
According to Google, a website is ‘a set of related web pages located under a single domain name.’ We’re going to explain what that means. This is the first of…
Imagination Encircles the World
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How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data…
Kenya needs a new approach to defend itself against cyber attacks
Identity theft and other forms of cybercrimes have become a real danger for companies and governments across the globe. Kenya has been a victim too, with a shocking loss of approximately…