How can companies benefit from the power of BI?
As a business owner, you know that data is important. But what many business owners don’t realize is just how much valuable information they are sitting on top of without…
What strategies can small businesses use to overcome sales challenges and drive profitability?
Strategies to overcome sales challenges Sales challenges are a common occurrence for small businesses. But don’t let that discourage you! There are plenty of strategies to overcome sales challenges and…
The Benefits of Having a Customer Service Charter.
The Benefits of Having a Customer Service Charter By Francis Waithaka — Digital4Africa A customer service charter is more than a poster on the wall or a forgotten page on…
How to sell products and services online – a simple guide
For CEOs, Sales Managers, Sales Agents, Sales Reps who want to sell better. WHAT IS SALES? Sales is Problem-Focused, Not Solution Focused Sales is about demonstrating to the customer through…
Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a…
Digital Trends in Kenya 2020: Social Media Insights and Internet Usage
Digital Trends in Kenya 2020: Social Media Insights and Internet Usage The Digital Data Insights of Kenya 2020 has just been released by DataReportal and the findings show that the…