Digital Marketing: A Guide For Small Businesses To Getting Started
If you run a small business and have been planning to get started with digital marketing, then this post is for you. Let’s face it, operating on a tight…
How To Make Money Online From Your Content
Relying on Google Adsense alone is not a sustainable way to make money from your website or YouTube Channel. This calls for more innovative ways of generating revenue online. I…
Understanding Content Marketing and its Importance to your Business
Are you endlessly pitching sales to your customers without paying attention to how you can help them solve problems? Fact, customers do not enjoy being bombarded with a sales…
What I’ve learned working with small & medium size enterprises in Kenya
We spent the first two years of our business testing ideas and learning how to run the business. We had found a small office in the Central business district which…
How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word…
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a…
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic? Outline 1) Understanding the times we are in 2) Messaging 3) Channels 4) Talent 5) …
Kenya Is A Social Media Country! There Are 8.8 Million Active Social Media Users.
The Digital Data Insights of Kenya 2020 has just been released by Datareportal and the findings show that Kenyans have now fully embraced social media. Coming early on in the…
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail. So…
Kenya Passes The Data Protection! What it Means For Users and Data Processing Entities
“Kenya has joined the global community in terms of data protection standards!” Joe Mucheru, Minister for Information, Technology and Communication, told George Obulutsa and Duncan Miriri from Reuters. On Friday…