How Data-Informed Decisions Impacts Marketing
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data and asks: What happened?What is the relationship between this and that? This is done through data...
Kenya needs a new approach to defend itself against cyber attacks
Identity theft and other forms of cybercrimes have become a real danger for companies and governments across the globe. Kenya has been a victim too, with a shocking loss of approximately Kshs. 21 billion to cybersecurity, in 2017 alone. This is according to a Cyber Security...
Insights From Africa’s Cyber Security Report
The growing appetite to create convenience for customers using technology solutions and the internet is a good thing but it also poses security risks to businesses and governments in Kenya and Africa at large. Organizations must therefore develop strategies to protect data and money. Here are...
Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones
At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia's Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by...
SEO For Beginners: Get Higher Search Ranking For Your Blog in 2018
This is a guide to SEO (Search Engine Optimization) for absolute beginners that will give you practical advice on how to optimize your blog posts so that you can rank higher on Google in 2018. If you are a blogger or a digital marketing enthusiast...
A Revolutionary Idea: One Million African Entrepreneurs By 2023
Did you know that by 2030, the working age population in Africa will increase to over 600 million? That means that every year for the next three decades, 15 to 20 million educated young adults will be entering the workforce. FACT: The number one constraint to...
Telkom Kenya Bets On Interoperability For The Growth Of Its Mobile Money
After the rebranding of Telkom Kenya from Orange Kenya that began in June last year, the company has come up with a new mobile money service, T-Kash to compete with Mpesa and Airtel Money. This is after the Central Bank of Kenya (CBK) approved Telkom...
Find Out What a CRM Can Do For Your Business
“So what exactly is a CRM and why should you care about it?” At last, the day has come to terminate our ignorance about CRMs. Digital For Africa just partnered with ProsperWorks, a global CRM solution that is certified and used by Google. So now, beyond...
What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind. Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you? Look at me! Look at my product! Look at my business! Traditional marketing is all about promoting you and your business. If you make enough noise, people will...