This resource highlights some of the most in-demand digital jobs in Kenya.
Criteria Used: Volume of searches on Google, Bing, You.com, and Brave Search in the last two years. Available LinkedIn Jobs, Google Trends, Google Keyword Planner
|1||Media Buyer / Planner||Identifying optimal patterns, times and platforms for distributing a marketing campaign. Plan, buy and maintain media schedules.
Strategic thinking capabilities, research skills, a deep understanding of different digital media platforms, Facebook, Twitter, Instagram, LinkedIn, Google
|2||Web Designer||A web designer is responsible for creating the design and layout of a website or web pages.
|3||Videographer||Film, edit, and upload professional quality videos using a video camera. Video formats, camera capabilities, features and operation, camera control, movement and composition, story boarding, and how to shoot with editing in mind.
|4||Video Editor||Is responsible for reviewing audio and visual footage and using computer software to organize clips into a cohesive unit. Duties include splitting or combining video clips, adding appropriate sounds or graphics and editing mistakes before final rendering.|
|5||Social Media Manager||Overseeing and developing social media strategies for a brand. Communication with customers and Internal teams. Copywriting, Creativity In Graphics and Videos, Community Engagement, Analytics, customer service, people skills and an eye for uncovering opportunities. Budgeting and Media Planning. Ability to use tools such as Facebook, Intsgram, LinkedIn, Twitter, Tiktok, Google Analytics, Canva or Photoshop.|
|6||Copywriter||Produce engaging, clear text for a website, ad, email campaigns, social media posts and blogs. Researching keywords, producing interesting written content and proofreading for accuracy and quality.|
Server-side languages such as Python, Ruby, Java, PHP, and .Net.
Database technology such as MySQL, Oracle, and MongoDB.
|8||Front End Developer / Engineer||Code user-side applications, including visual elements like menu bars, clickable buttons and the overall layout of websites or web applications.
|9||Backend Developer / Engineer||Create, code, and improve the server, server-side applications, and databases that, when combined with front-end codes, help create a functional, seamless experience for the end-user..
A back-end engineer is responsible for building the structure of a software application. Back-end developers primarily program individual components of a server-side system.
Spends time writing business logic, server scripts, and application programming interfaces (APIs) that will eventually be utilized by front-end engineers and UX designers.
Object oriented programming languages C++, C#, Python or Java.
Data Structures and Algorithms, Databases and Cache - Database management systems that are good for backend developers Include: PostgreSQL, Oracle andAWS DynamoDB.
|10||Data Analyst||Collects, analyzes, and stores data and uses it to help clients or companies make better decisions.
Programming languages, such as SQL, Oracle and Python
Probability and statistics, Data management, Statistical visualization, Econometrics
|11||Project Manager||Analyzing project requirements and preparing budgets and schedules.
Developing detailed designs, plans, and monitoring progress as well as writing up reports.
Effective Communication, Negotiation, Scheduling and Time Management, Leadership, Technical Expertise, Risk Management, Critical Thinking and Problem Solving
|12||User Experience Designer||Optimize the interaction between humans and products. Make a product or service usable, enjoyable, and accessible. Soft skills: Communication, Empathy, Collaboration, Critical thinking
Research, Information architecture, Wireframing , Prototyping
|13||Digital Marketing Manager / Digital Brand Manager||Overseeing and implementing digital campaigns. Laying out a project, creating a timeline, setting milestones, and managing budgets.
Strategic thinking, Data analysis, Search engine optimization (SEO), Social media marketing, Paid social advertising, Google Ads, Email marketing,
|14||Technical SEO Specialist||Analyze SEO performance, provide recommendations to improve organic website traffic. Help in making data-driven business decisions to grow revenue. Conduct technical SEO Audits.
Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
|15||Data Scientist||Data scientists are analytical experts who utilize their skills in both technology and social science to find trends and manage data. A data scientist’s role combines computer science, statistics, and mathematics. They analyze, process, and model data then interpret the results to create actionable plans .
Programming: Python, SQL, Scala, Java, R, MATLAB
Machine Learning: Natural Language Processing, Classification, Clustering,
Ensemble methods, Deep Learning
Data Visualization: Tableau, SAS, D3.js, Python, Java, R libraries
Big data platforms: MongoDB, Oracle, Microsoft Azure, Cloudera
|16||Product Manager||Oversee the entire lifecycle of a digital product, from inception to launch. Market and customer research, designing the product architecture, UI development, to supply chain planning. Acts as a mediator between the consumers and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.
Strong analytical, prioritization, and negotiating skills. Usability and customer-focused design experience a plus
|17||Market Analyst||Research selling and buying patterns in the market. Market research analysts or marketing analysts study the market of a particular industry and help companies best position themselves within that market. They use their knowledge and research to help companies develop products and services that are priced, marketed and stocked advantageously. Translate economic and financial trends to make product and messaging decisions for a business.|
|18||Digital Analyst||Digital analysts specifically work with the data related to an organization's digital media. Digital analysts usually analyze information that comes from online advertising, social media, Google Ads, and the like.
Digital analysts analyze and interpret the data from various tools that track traffic, leads, conversions, and other vital metrics.
Understanding of search engine optimization (SEO), social media marketing tools, Website analytics, Google Ads,
Keyword research tools, Google Analytics, Social Media Anylyics tools like Hootsuite, Buffer, Sprout Social.
|19||Content Strategist||Create, curate and syndicate content to increase brand awareness and conversation rates. Oversee content requirements and create content strategy deliverables across a project life cycle. Conducting content audits - qualitative analyses of all the content on a network of sites and social media accounts, as well as gap analyses. Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans.
Generating ideas, problem solving, with excellent communication and organizational skills. Analytical skills to gather data insights, Project management, Communication and design skills.
A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills.
|20||iOS Developer||An iOS developer is someone with an in-depth understanding how to build and customize apps in the iOS ecosystem ( Apple devices such as the iPad, iPhone, Apple Watch, and Apple TV)
The Swift 3.0 programming language, Apple's Xcode IDE, Learn the iOS Platform. Understand how databases work. Understand the DNS system, URLs, and other general networking concepts. Understand Apple's design guidelines and human interface guidelines
SOURCES: DIGITAL 4 AFRICA