Through the eyes of Madame Boss
By Anita Thuku I am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo…
How to craft an accurate buyer persona for your business
By Sylvia Mukami Do you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she…
Mpesa is Kenya’s most popular brand, dislodging its parent Safaricom
M-PESA, Kenya’s mobile payment service has been crowned as Kenya’s leading Superbrand, by the
The Top Popular Blogs in Kenya 2016
The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with…
Huge untapped market for Laptops and second-hand phones in Kenya
There’s a huge untapped market for second-hand phones and laptops in Kenya and around the world. That’s according to the 2016 data released by Deloitte East Africa on Technology, Media,…
10 Important Lessons I’ve learned working with Small Businesses in Kenya
I have been supporting small businesses in Kenya in the area of marketing and advertising. I must say this has been an incredible journey and experience which was actually born…
How a mother got cancer and her experience led the daughter to offer home-based care to other patients
What do you know about cancer? You know that cancer causes more deaths than TB, HIV and malaria combined. You know that the leading cancers among women in Kenya are…
The Evolution of Big Data
The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such…
The new business idea is in creating platforms, not products
Just like it happened with Nokia, HP and Microsoft, Samsung is now being disrupted. The new business idea in town is not around product innovation but in business model innovation.…