Here’s why Digital Marketing Training is Absolutely Important!
- Reaches People Where They Spend Their Time & Money
- Levels the Playing Field for Small Business
- More Targeted
- Can Be Hyper-Personalized
- More Advanced Analytics
- Easy to Scale & Adapt
- Best ROI
- Aligns with How People ShopToday
- How People Prefer Businesses Reach Them
- Integrates Marketing with Mobile Technology
ARTICLE
At a point in time, online marketing was just a new and different way to get your product or service noticed on the internet. It opened up a new form of media that served as a platform to advertise/sell products and services. However, in the past few years, the need for and importance of digital marketing has increased tenfold.
Digital Marketing has become an integral part of what a business is to its customers. It no longer suffices to just have a website or run unfocused ads or campaigns that aren’t well thought out or adapted to a need or demand. So, you haven’t yet integrated digital marketing strategies into your business? Time may just be working against you because of that.
As the Internet continues to entwine with literally everything we do, the importance of digital marketing becomes even more crystal clear. Let’s take a look at why your business needs digital marketing to grow and thrive.
What is Digital Marketing?
Essentially, “digital marketing” refers to promoting products and services via digital means i.e. smart phones, the world-wide-web (internet) and other forms of media. Those who acquire these digital marketing skills can work as consultants, or get well-paying jobs in companies or advertising agencies.
Online promotion takes place by building websites, writing blog posts, reaching out to target audiences through social media platforms, publishing ebooks, online brochures, etc.
What is Taught in a Digital Marketing Training Course?
At Digital 4 Africa a digital marketing course will impact you with skills in technical SEO, Advanced Google Analytics, Social Media Marketing, Growth-Hacking and Media Buying, which are all currently high on demand in the job market. Some other marketing strategies taught in digital marketing courses include Email Marketing, Affiliate Marketing, etc. Digital marketing is extremely important as it can be used to market any product or service in any industry by creating online content that is valuable to a consumer’s needs.
10 Reasons Why Digital Marketing Training is Important.
- Reaches People Where They Spend Their Time & Money
- Levels the Playing Field for Small Business
- More Targeted
- Can Be Hyper-Personalized
- More Advanced Analytics
- Easy to Scale & Adapt
- Best ROI
- Aligns with How People ShopToday
- How People Prefer Businesses Reach Them
- Integrates Marketing with Mobile Technology
It’s clear! Businesses in the modern economy need digital marketing to compete. Online is where the customers are at. It’s where they prefer to be reached. Online is where the modern buying process begins!
Hope you now understand the importance of digital marketing 🙂
By Nekesa Kimuna – Content strategist
