CEO & Lead Trainer at Digital 4 Africa. Has 22 years experience in Information Technology and digital marketing. He is a strategist and expert in eCommerce, sales and digital advertising (Google Twitter, Facebook, TikTok, Instagram, and LinkedIn)
Passionate about data analytics, Ad performance and marketing automation. He is a mentor of many marketers and small business owners.
Francis Waithaka
Founder and CEO Digital 4 Africa
Experience >>
Worked with over 100+ Companies in East Africa including: Nation Media Group, Mwalimu National SACCO, Kenya Bankers Association, HACO Industries, Centonomy, ADMI, Tangaza College, Adrian Kenya, KCB, Rich Management, Sanlam Investments, Intel College.
Meet Francis Waithaka (Waithash)
He is the founder and CEO of Digital For Africa Ltd. He has over 22 years experience in technology and digital marketing. He studied Information Technology at the Jomo Kenyatta University and has done advanced courses in digital marketing at The University of Manitoba in Canada.
He is a certified digital marketer by Google, Facebook, Twitter, and LinkedIn.
Francis has launched marketing campaigns for many brands such as Palmers, Sanlam Investments and KCB. As a digital marketing consultant, he has supported and trained bankers in six East African countries – Kenya, Uganda, Tanzania, Burundi, Rwanda and South Sudan.
He has taught and mentored entrepreneurs and marketers at the Nation Media Group, Marketing Society of Kenya, Centonomy, PRSK, Africa Digital Media Institute, Mwalimu SACCO and Tangaza University College.
Education >>
Viral Twitter Threads
I was intrigued by a story on the Daily Nation: 70% of all large software projects in Kenya are not completed on time & within budget.
This applies to government projects & the private sector; Startups, SMEs.
If this is true, what does this tell us about our skills gap?
— Francis Waithaka 💙 (@waithash) October 19, 2021
What would be the impact of a sustained outage of Mpesa? Say it goes down for days and people are unable to access their money.
What mitigation measures have been put in place to stop the economy from collapsing?
— Francis Waithaka 💙 (@waithash) October 4, 2021
Commonsense is not common
1) A billionaire asking for money.
2) A single billionaire on Tinder. #tinderswindler pic.twitter.com/Xf6sPmrCYr
— Francis Waithaka 💙 (@waithash) February 5, 2022
No one is talking about the never-ending burnout and post-traumatic stress disorder that medical workers are experiencing.
Dealing with a surge of critically ill patients with every new wave.
Coping with misinformation & polarisation that comes from vaccines hesitancy.
— Francis Waithaka 💙 (@waithash) December 19, 2021
