With this expert-led training, you will discover the power of online sales and learn proven sales techniques. Get to leverage digital tools and excel in the competitive sales world. Elevate your skills and unlock new opportunities today!
2-Day Sales Training in Nairobi
Master prospecting and closing to double your revenue in half the time with pro-level sales training
About Our Sales Course
Nairobi’s Best Sales Training Short Course
Digital 4 Africa’s sales training in Nairobi, Kenya, offers an engaging, interactive experience to boost your sales skills. Led by expert trainers, our sales training programs feature real-world examples, group discussions, hands-on role-playing, and personalized feedback to refine your techniques.
Perfect for professionals seeking top-tier sales courses, tech sales bootcamp, or B2B sales training, this dynamic course ensures practical, results-driven learning.
Why Register For Our Sales Course
Our Sales Training Will Help You;
Course Content Overview
Here's what you'll learn in this course
1. Introduction to Sales Prospecting
- Definition and importance of sales prospecting
- Elements of effective sales prospecting
- Channels and Techniques for sales prospecting
- Tools and technologies to improve sales prospecting
2. Creating Buyer Personas
- Defining ideal customer profiles and target markets
- Conducting market research
- Developing value propositions based on product/service offerings
3. Research and Intel Gathering
- Identifying potential prospects through various sources
- Utilizing phone calls, emails, social media, ads, and referrals
- Timing and channel selection for reaching out to prospects
4. Crafting a Compelling Value Proposition
- Communicating how your product/service solves problems and meets needs
- Differentiating yourself from competitors
- Demonstrating value and ROI through stories, testimonials, case studies, and demos
5. Providing Value and Education
- Educating prospects on product/service benefits
- Using relevant content, resources, testimonials, and case studies
- Building trust and credibility through customer success stories
6. Personalization and Addressing Sales Objections
- Tailoring messages and pitches to individual prospects
- Handling common sales objections effectively
- Using techniques such as mirroring, reframing, and reversing to overcome resistance
7. Follow-up and Lead Qualification
- Consistent and persistent follow-up strategies
- Qualifying leads based on interest and utilizing the BANT framework
- Nurturing leads with relevant content and offers
8. Referral Strategies and Tracking Leads
- Leveraging referrals from existing customers and networks
- Implementing referral programs to enhance reputation and credibility
- Tracking and measuring prospecting activities and results using CRM software or Google Sheets
9. Overcoming Lost Leads
- Identifying signs of lost leads (e.g., unanswered emails, unreturned calls)
- Moving on from unresponsive prospects
- Applying techniques for managing rejection and refining sales strategies
10. Understanding Sales Professionals' Personality Types
- Recognizing common personality traits for successful salespeople
- Exploring personality-based sales styles: assertive, amiable, expressive, and analytic
- Adapting sales approaches based on different personality types
Trainers
Francis Waithaka
CEO and Founder of Digital For Africa LTD.
Francis Waithaka is a former Digital Marketing faculty member at ADMI and trains entrepreneurs at Centonomy. He’s worked as a consultant at Kenya’s largest bank – KCB where he trained staff on digital customer experience and social media marketing. He’s passionate about experience design, content marketing, and data analytics. When not at work, Francis does aerobatics, traveling, and cheering his favorite football team – Chelsea FC.
Brian Wamiori
Software Engineer, UX, Web Design, Business Intelligence & Strategy
Making beautiful products that resonate with users is Brian’s passion. He’s passionate about user experience design and believes that web and mobile applications should be functional, easy to use and meet customer needs. Brian is all rounded in digital media and software development. He started his career practising Graphic design. Then he built upon his skills by becoming a computer scientist. He is the perfect sum of art and technology.
Caleb Mwenga
Content Strategist and Web Developer
Caleb Mwenga is a digital marketer, researcher, content creator, and SEO specialist with over five years of experience in the industry. He has worked with various clients across different sectors, including education, health, finance, and e-commerce. He is passionate about creating engaging and informative content that drives traffic and conversions for online businesses.
Manasseh Adina
Web Developer, Graphic Designer & SEO Strategist
Manasseh Adina is a passionate web designer and developer based in Nairobi, with a digital marketing twist. He wears the hat of building websites with beauty and brains by crafting user-friendly interfaces that resonate with our clients’ brand and audience. As an SEO analyst, Manasseh has delved into website performance, competitor landscapes, and keyword research to uncover growth opportunities.
Who has gone through our sales course?
This sales course is practical and the course instructors will use a step-by-step approach to show you how to navigate your sales.
Hopsitality
Parastatals
Financial Institutions
Non-profits
Retail
We've taken through our digital marketing course over 1000 companies from a wide variety of industries. Every business regardless of size needs to market its products or services. At this time and age, digital has proven to be the defactor way of marketing with the best RIO. Our digital marketing masterclass is created to benefit all types of companies regardless of size.
Online Sales Training
Can't physically come to the sales training course? We also offer online sales training on a one-on-one basis at KES 35,000. Get customised specialised training to cater for your needs.
Register For Our Sales Training
The Best Sales Training Course To Improve Your Sales
We understand that every organization has unique sales models and requirements. We offer customized training solutions tailored to your specific needs. Our expert trainers will work closely with you to address your organization’s challenges and achieve your sales goals.
FAQs About Our Sales Training Course
Frequently Asked Questions About Our Sales Training Course
We focus on effective communication, negotiation skills, building relationships, and using data to drive sales success. We also teach you how to adapt your approach to different customer types and selling situations.
Yes, we can tailor our training programs to address the challenges and opportunities of specific sales roles and industries.
Digital 4 Africa offers top-tier sales training programs with interactive sessions, real-world examples, and hands-on exercises to boost your sales skills.
Our sales and marketing courses teach prospecting, negotiation, closing techniques, and client management, tailored for Nairobi’s dynamic market.
Our sales training enhances your skills through role-playing, feedback, and proven techniques, ensuring confidence in closing deals and building client relationships.
Yes, our sales training courses cater to beginners, offering foundational sales skills, practical exercises, and expert-led coaching for quick improvement.
Our sales coaching programs include personalized feedback, role-playing, group discussions, and strategies to improve sales performance and client engagement.
Our B2B sales training equips you with targeted strategies to close high-value deals and build lasting business relationships in Nairobi’s market.
Our sales management courses combine leadership training, team motivation strategies, and data-driven sales techniques for measurable results.
Yes, we offer online sales training with interactive modules, live coaching, and flexible schedules to suit busy professionals.
Tech sales training focuses on selling tech solutions, ideal for professionals in Nairobi’s growing tech industry seeking specialized skills.
Our Nairobi-based sales classes provide hands-on training, boosting confidence, closing rates, and career growth in competitive markets.
Sales negotiation training sharpens your ability to handle objections, secure better deals, and maintain strong client relationships.
Yes, our cold calling training teaches proven techniques to engage prospects confidently and convert leads into sales.
Our Nairobi sales seminars feature expert-led sessions, interactive exercises, and networking to enhance your sales and marketing skills.
LinkedIn Sales Navigator training teaches you to leverage the platform for lead generation, prospecting, and building client connections.
Digital 4 Africa is a trusted sales training provider, delivering certified, results-driven courses tailored to Nairobi’s market needs. We offer a certificate of merit and completion at the end of the course.