Digital around the world in 2019.

The essential data you need to understand global mobile, internet and social media use. The number of people using the internet has surged over the past year, with more than one million people coming online for the first time each day since January 2018. We will explore all of the key trends and insights from this year reports in detail as shown in the chart below .

There are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) in the past year.Below is the percentage from the population of the digital around the world in 2019 .

Source : Pupolation : United nations, U.S Census Bureau . Mobile: GSMA Intelligence. Internet: Internetworldstats; ITU ; World Bank ; CIA world fact book; EUROSTAT ; Local Government bodies and Regulatory Authorities ; Mideastmedia.org , Reports in reputable media .

Social Media : platform self service advertising tools ; Press releases and investors earnings announcements ; Arab social media report ; Techrasa ; Niki Aghael ; Rose.Ru (All latest available data in 2019) .

Digital overview in Kenya in 2019.

The essential headline data you need to understand mobile, internet and social media use in Kenya.

The total population in kenya stands at 51.58 million . Below is the percentage from the population of the digital in Kenya in 2019.

Source : Pupolation : United nations, U.S Census Bureau . Mobile: GSMA Intelligence. Internet: Internetworldstats; ITU ; World Bank ; CIA world fact book; EUROSTAT ; Local Government bodies and Regulatory Authorities ; Mideastmedia.org , Reports in reputable media .

Social Media : platform self service advertising tools ; Press releases and investors earnings announcements ; Arab social media report ; Techrasa ; Niki Aghael ; Rose.Ru (All latest available data in 2019) .

The world's annual digital growth.

Here we are going to check at percentage increase in population , unique mobile users , internet users active social media users and mobile social media users .

We compare the data of 2019 to the data of 2018 so as to get the annual digital growth .

Source : Pupolation : United nations, U.S Census Bureau . Mobile: GSMA Intelligence. Internet: Internetworldstats; ITU ; World Bank ; CIA world fact book; EUROSTAT ; Local Government bodies and Regulatory Authorities ; Mideastmedia.org , Reports in reputable media .

Social Media : platform self service advertising tools ; Press releases and investors earnings announcements ; Arab social media report ; Techrasa ; Niki Aghael ; Rose.Ru (All latest available data in 2019) .

Kenya's annual digital growth.

Here we are going to check at percentage increase in key statistical indicators .

We compare the data of 2019 to the data of 2018 so as to get the annual digital growth . The total population icreased by 1 million , the number of mobile subscriptions increased by 6 million new users, there was no change in internet users, active social media users also increased by 500 thousand and total mobile social media users increased by 700 thousand .

Source : Pupolation : United nations, U.S Census Bureau . Mobile: GSMA Intelligence. Internet: Internetworldstats; ITU ; World Bank ; CIA world fact book; EUROSTAT ; Local Government bodies and Regulatory Authorities ; Mideastmedia.org , Reports in reputable media .

Social Media : platform self service advertising tools ; Press releases and investors earnings announcements ; Arab social media report ; Techrasa ; Niki Aghael ; Rose.Ru (All latest available data in 2019) .

World's Social platforms : Active user accounts in millions .

This information is based on monthly active users, user accounts or unique visitors of each platform in millions .

This statistic provides information on the most popular networks worldwide as of April 2019, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.32 billion monthly active users. Sixth-ranked photo-sharing app Instagram had 1 billion monthly active accounts .

Most active social media platforms in Kenya .

This information is about the percentage of internet users who report using various platforms [Survey based] .

Source : Global web index (Q2 and Q3 2018) Figures represents the findings of a broad survey of internet users aged 16-64 .

World social media audience profile .

Based on the combined advertising audiences of facebook ,instagram and facebook messenger .

The data is expolated from facebook data as of January 2019 , Kepios analysis .

Source : Extrapolated from facebook data (January 2019) ; Keipos analysis .

Note : Facebook does not publish audince data for genders other than male or female .

Kenya social media audience profile .

Based on the combined advertising audiences of facebook ,instagram and facebook messenger .

The data is expolated from facebook data as of January 2019 , Kepios analysis .

Source : Extrapolated from facebook data (January 2019) ; Keipos analysis .

Note : Facebook does not publish audince data for genders other than male or female .

Internet penetration by region in the world in 2019 .

Internet use by region,comparing the number of internet users to total population (Regardless of age) .

North America recorded the highest internet peneration by recording 95% while Middle Africa recorded the lowest pecentage of internet penetration 12% .

Sources : Internetworldstats ; ITU ; World Bank ; CIA world factbook ; Local government bodies and regulatory authority ; Mideastmedia.org ; Reports in reputable media .

NOTE :Penetration figures are based on total population , regardless of age regions as defined by United Nations Geoscheme .

Social media penetration by region in the world in 2019 .

This statistic shows the social network penetration rate as of January 2019, by global region. As of that period, Eastern Asia and North America were ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 67 percent. The global average penetration rate was 45 percent. The most popular social network worldwide is Facebook with more than 2.3 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2018, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.This is based on monthly active users of the most active platforms in each country / territory compared to total population .

Sources : Latest data posted by social media platform via press releases ; investors earnings announcements , and in self-serve advertising tools ; Arab social media report ; Techrasa ; Niki Aghael ; Rose.Ru ; Keipos analysis .

NOTE :Penetration figures are based on total population , regardless of age regions as defined by United Nations Geoscheme .

World's top social messengers .

This information is based on monthly active users, user accounts or unique visitors of each platform in millions .

This statistic provides information on the most popular networks worldwide as of April 2019, ranked by number of active accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 2.32 billion monthly active users. Sixth-ranked photo-sharing app Instagram had 1 billion monthly active accounts .

SOURCE : Based on similarweb's algorithm intergrating current installs from the google play store with active app users (December 2018) .

NOTE : Figures in parentheses in the legend represent the number of countries / territories in which each platform is the top ranked messenger app .

World mobile connectivity by region .

The number of mobile subscriptions compared to the total population (NOTE: Not unique users) .

This data shows the percantage of mobile connectivity in dfferent parts of the world . The number of mobile of mobile subscriptions compared to the total population.

Sources : GSMA Intelligence (Q4 2018) ; Keipos analysis

NOTE : Regions as defined by United Nations Geoscheme

Advisory : Mobile subscriptions do not represent unique individuals so figures over 100% indicate multiple mobile subscriptions per person . Regions as defined by the united nations geoscheme

Kenya's population and economy in 2019

Kenyas total population stands at 51.58 Million whereby the females make up 50.3 % of the population while their male counterparts make up 49.7 % of the population.The annual change in population currently stands at + 2.5 % which shows a positive deviation meaning that the population is increasing.In Kenya the median age is 20 showing that the country is mostly made up of the Youth . In terms of urbanisation which currently stands at 27 % shows that most of the Kenyan's are not yet urbanised and mostly live in rural homes . In terms of income the GDP per capita which is in current international dolllars is at $3,286 .This data also shows that most of the Kenyan's are learned as the overall literacy of adults aged 15+ is at 79 % which is a great sign of how people in this country treasure education . To be more specific the female literacy levels stands at 79 % while that of their male counterparts stands at 84 % .

Source :United Nations ; US Census Bureau ; World Bank ;IMF ; UNESCO; UNICEF ; CIA World Factbook ; PEW Research (All latest data available in January 2019).

Note :International dollars are national measures that provide a consistent basis for comparison an International dollar would by a comparable amount of goods and services in the cited country that a U.S Dollar would buy in the United States .

Kenya's device usage .

Percentage of the adult population that uses each kind of device [Survey based] .

According to the data below most kenyan adults mostly use mobile phones as a means of communication while the wearable tech devices such as smart watches is the least prefered .

Source : Google consumer barometer (Collected January 2018).

Advisory :Google has not updated its consumer barometer data since our 018 reports , but we beleive that the dataset still offers representative insights into digital behaviours in the featured markets.

Kenya's frequency of internet use .

This data shows how often internet users access the internet for personal reasons .

Source : Google consumer barometer (Collected January 2018).

Advisory :Google has not updated its consumer barometer data since our 018 reports , but we beleive that the dataset still offers representative insights into digital behaviours in the featured markets.

Alexa's Kenya top Websites .

Ranking of websites by the number of visitors and total page views .

Website Time/day Page/Visit
1 . Google.com 07M 42S 9.54
2 . YouTube.com 08M 47S 5.02
3 . standardmedia.co.ke 09M 12S 3.12
4 . tuko.co.ke 05M 11S 2.74
5 . The-star.co.ke 04M 12S 2.73
6 . facebook.com 09M 43S 4.03
7 . yahoo.com 04M 01S 3.60
8 . SDE.co.ke 02M 11S 1.83
9 . sportpesa.co.ke 09M 10S 2.41
10 . Betin.co.ke 06M 31S 2.54
11 . citizentv.co.ke 01M 53S 1.77
12 . Jumia.co.ke 08M 46S 4.75
13 . Wikipedia.org 04M 15S 3.15
14 . kenyans.co.ke 05M 24S 2.82
15 . Ecitizen.go.ke 15M 85S 8.82
16 . nation.co.ke 05M 37S 2.92
17 . Betpawa.co.ke 22M 15S 17.60
18 . Kra.go.ke 12M 00S 4.28
19 . Ghafla.com 02M 22S 1.79
20 . 1XBet.co.ke 02M 44S 1.41

Source :Alexa (Accessed January 2019) .

NOTES : Time / Day figures represent Alexa's estimates of the average daily amount of time that visitors spend on the site for days when they visit the site , measuredin minutes and seconds .

ADVISORY : Some websites featured in this ranking may contain adult content , please use caution when visiting unknown sites .

Kenya top Google search Queries in 2018

The data is based on google searches throughout 2018

# Search Query Index
1 Sportpesa 100
2 Kenya 77
3 Livescore 67
4 News 45
5 Betpawa 30
6 Facebook 26
7 Betin 26
8 Prediction 24
9 Betika 19
10 Sportpesa login 18
11 Tubidy 13
12 Arsenal 13
13 Forebet 13
14 Gmail 13
15 YouTube 12
16 Chelsea 11
17 Livescore CZ 10
18 Nation 10
19 Sportpesa Livescore 10
20 Games 9

Source : Google Trends (Accessed January 2019)

NOTE : Google does not publish search volumes , but the index column shows relative search volume for each query compared to search volumes for the top query (An index of 50 means that the query received 50 % of search volume of the top query ). Year on year change figures compare index values for each query in December 2018 to December 2017

Kenya top YouTube search Queries in 2018

The data is based on search on the Youtube platform throughout 2018

There are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) in the past year.Below is the percentage from the population of the digital around the world in 2019.

# Search Query Index
1 Songs 100
2 Movies 52
3 Diamond 24
4 Music 24
5 Citizen 21
6 Citizen Live 16
7 Movies 2018 16
8 Citizen Tv 15
9 KTN 13
10 DJ Afro 12
11 Citizen Tv Live 11
12 Arsenal 11
13 NTV 10
14 Harmonize 10
15 Churchill 10
16 Diamond Platinumz 9
17 Chelsea 8
18 KTN Live 8
19 Bongo 8
20 Reggae 7

Source : Google Trends (Accessed January 2019)

Social Media : Google does notpublish search volumes , but the index shows search volumes for each query compared to search volumes for the top query (An index of 50 means that the query received 50 % of search volume of the top Query)

Kenya's 2019 social media overview .

Based on monthly active users of the most active social media platforms.The total number if active social media users in kenya is 8.20 million.The active social media users as a percentage of the total population is 16 % indicationg that most kenyans are not active in the social media platfroms .The total number of active social users accessing via mobile devices is 7.70 million .Active mobile social users as apercentage of the total population is 15 % .

Source : Latest data posted by social media platforms via press release , investors earnings announcements and in-self advertising tools ; Arab social media reports ; Techrasa ; Niki Aghaei ; Rose.Ru ; Keipos analysis.

Kenya's 2019 social media advertising audience .

This is a comparison of the total addressable advertising audience of the below selected social media platforms.

1. Total advertising audience on facebook ( Monthly active users ) .

The total number of Kenyans who can access facebook advertisements currently stands at 7.90 million whereby the males are the one who mostly acess this advertisements as compared to their female counterparts .

2. Total advertising audience on Instagram ( Monthly active users ) .

The total number of Kenyans who can access Instagram advertisements currently stands at 1.90 million whereby the males are the one who mostly acess this advertisements as compared to their female counterparts .

3. Total advertising audience on Twitter ( Monthly active users ) .

The total number of Kenyans who can access Twiter advertisements currently stands at 641.0 Thousand whereby the males are the one who mostly acess this advertisements as compared to their female counterparts .

4. Total advertising audience on Snapchat ( Monthly active users ) .

The total number of Kenyans who can access snapchat advertisements currently stands at 307.5 Thousand whereby the females are the one who mostly acess this advertisements as compared to their male counterparts .

5. Total advertising audience on Linkedin ( Registered users ) .

The total number of Kenyans who can access Linkedin advertisements currently stands at 2.10 million whereby the males are the one who mostly acess this advertisements as compared to their female counterparts .

Source : Each platform self-serve advertising tool (January 2019).

Note : Figures represents addressable advertising audiences only , and may not reflect total active users or member bases

Advisory : Figures for linkedin represents registered members , so are not directly comparable to figures for other platforms .

Kenya's 2019 social media quarterly growth.

This information describes the quarterly change in the total addressable advertising audiences of selected social media platforms.

1 . Facebook :Amongst the selected social media platforms facebook quarterly change in advertising audince has a deviation of + 3.9 % therefeore showing a positive deviation .
2 . Instagram :Instagram also has not been left behind as it registered + 12.0 % which shows an increase in qaurterly advertising audience .
3 . Twitter : Amongst the selected social media platforms Twitter registered the least quarterly change in advertising audince has a deviation of + 3.0 % .
4 . Snapchat : snapchat registered the highest quarterly change in advertising audince amongst the selected social media platforms as it registered + 32 % which shows an increase .
5 . Linkedin : Amongst the selected social media platforms Linkedin quarterly change in advertising audince has a deviation of + 11 % .

Source : Each platform self-serve advertising tool (January 2019).

Note : Figures represents addressable advertising audiences only , and may not reflect total active users or member bases

Advisory : Figures for linkedin represents registered members , so are not directly comparable to figures for other platforms .

Kenya's facebook audience overview .

This information is based on facebook's total addressable advertising audience .

The total number of people that facebook reports can be reached with adverts on facebook currently stands at 7.90 million .

The percentage of adults aged 13 + that can be reached woth adverts on face book currently stands at 23 % .

The quarterly-on-quarterly growth in facebook advertising reach has a deviation of + 3.9 % .

Source : Facebook (January 2019) ; Keipos analysis .

Note : Facebook does not publish advertising audience data for genders other than male or female

Advisory : Figures reported in this chart are based of facebook's addressable advertisign audience ad may not match total monthly active users. As a result figures on this chart are not directly comparable to the monthly active facebook users.

Kenya facebook activity frequency.

This information represent the number of times a typical user performs each activity in facebook .

Number of facebook pages liked (Lifetime) .

1

Female : 1 Male : 1

Posts liked in the past 30 days (All post types).

8

Female : 10 Male : 8

Posts liked in the past 30 days (All post types).

5

Female : 6 Male : 4

Posts shared in the past 30 days (All post types).

1

Female : 1 Male : 1

Facebook adverts clicked in the past 30 days (Any click types).

4

Female : 5 Male : 4

Source : Facebook (January 2019) ; Keipos analysis .

NOTE : Figures represent median values for active users aged 18 and above .

Kenya's Instagram audience overview .

This information is based on Instagram total addressable advertising audience .

The total number of people that facebook reports can be reached with adverts on facebook currently stands at 7.90 million .

The percentage of adults aged 13 + that can be reached woth adverts on face book currently stands at 23 % .

The quarterly-on-quarterly growth in facebook advertising reach has a deviation of + 3.9 % .

Source : Facebook (January 2019) ; Keipos analysis .

Note : Facebook does not publish advertising audience data for genders other than male or female

Advisory : Figures reported in this chart are based of facebook's addressable advertisign audience ad may not match total monthly active users. As a result figures on this chart are not directly comparable to the monthly active facebook users.

Kenya's Instagram audience overview .

This information is based on Instagram total addressable advertising audience .

The total number of people that instagram reports can be reached with adverts on Instagram currently stands at 1.90 million .

The percentage of adults aged 13 + that can be reached woth adverts on Instagram currently stands at 5.5 % .

The quarterly-on-quarterly growth in Instagram advertising reach has a deviation of + 12 % .

The percentage of audience thatinstagram reports is female curently is 45 % .

The percentage of audience thatinstagram reports is female curently is 55 % .

Source : Instagram (January 2019) ; Keipos analysis .

Note : Instagram does not publish advertising audience data for genders other than male or female

Kenya's Twitter audience overview .

This information is based on Twitter total addressable advertising audience .

The total number of people that Twitter reports can be reached with adverts on Instagram currently stands at 641.0 Thousand .

The percentage of adults aged 13 + that can be reached woth adverts on Twitter currently stands at 1.9 % .

The quarterly-on-quarterly growth in Twitter advertising reach has a deviation of + 3.0 % .

The percentage of audience that Twitter reports is female curently is 21 % .

The percentage of audience that Twitter reports is female curently is 79 % .

Source : Twitter

Note : Twitter does not publish advertising audience data for genders other than male or female

Kenya's Snapchat audience overview .

This information is based on Snapchat total addressable advertising audience .

The total number of people that Snapchat reports can be reached with adverts on Instagram currently stands at 307.5 Thousand .

The percentage of adults aged 13 + that can be reached woth adverts on Snapchat currently stands at 0.9 % .

The quarterly-on-quarterly growth in Snapchat advertising reach has a deviation of + 32 % .

The percentage of audience that Snapchat reports is female curently is 70 % .

The percentage of audience that Snapchat reports is female curently is 27 % .

Source : Snapchat (January 2019) ; Keipos analysis .

Note : Snapchat does not publish advertising audience data for genders other than male or female

Kenya's Linkedin audience overview .

This information is based on Linkedin total addressable advertising audience .

The total number of people that Linkedin reports can be reached with adverts on Instagram currently stands at 2.1 Milion .

The percentage of adults aged 13 + that can be reached woth adverts on Linkedin currently stands at 7.5 % .

The quarterly-on-quarterly growth in Linkedin advertising reach has a deviation of + 11 % .

The percentage of audience that Linkedin reports is female curently is 38 % .

The percentage of audience that Linkedin reports is female curently is 62 % .

Source : Linkedin (January 2019) ; Keipos analysis .

Note : Linkedin advertising audience figures are based on total members , not monthly active users. Linkedin does not publish advertising audience data for genders other than male or female

Kenya's Mobile connection by type .

This information is based on the number of cellular connections (Note : Not unique individuals) .

In Kenya the total number of mobile connections is 46.94 Million

The mobile connection as a percentage of the total population is 91 %

The percentage of mobile connections that are pre-paid 97 %

The percentage of mobile connections that are post-paid 3 %

The percentage of mobile connections that are broadband (3G and 4G) 44 %

Source : GSMA Intelligence (Q4 2018 and January 2019)

Advisory : GSMA Intelligence has revised some historical figures in the past year so the figures here may be directly comparable to the data we reported in our digital 2018 reports .

Kenya's Financial inclusion factors

This information represent the percentage of the population aged 15 + that reports owning or using each financial product or service .

Individuals that have an account with a financial institution 81 %

Individuals that have a credit card 5.7 %

Individuals that have a mobile money account 73 %

Individuals that make online purchases and or pay bills online 26 %

TThe perecentageof women with credit card 3.5 %

TThe perecentageof men with credit card 8.1 %

TThe perecentageof women making online transaction 20 %

TThe perecentageof women making online transaction 33 %

Source : World Bank glbal financial inclusion data (Latest available data accessed January 2019).

Advisory : Figures represent the percentage of adults aged 15 + , not total population.