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Why Do People BUY? Is It For Emotional or Rational Reasons?

The reason why most marketing doesn’t work is that we don’t know how to sell.

A lot of purchasing decisions aren’t rational; they are psychological.

As humans, we spend money because of emotional reasons.

Will I enjoy this?

What will I get?

Is this for me?

Am I saving money?

Is it easy?

How long will it take?

Will I be satisfied?

Can I trust this?

How will I benefit?

Will this make me happy?

Will I enjoy this?

Do I like this person?

Do I like how it looks?

By Francis Waithaka – Founder and CEO Digital 4 Africa