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Learn How To Create Ads That Drive Sales To Your Business

Now more than ever, small businesses are looking to have an online presence. Every business owner starts to plan for life after lockdown; advertising your small business to the right customers is crucial. From attracting new customers to launching a new product line, a great campaign can help sustain and grow your business.


First, you may ask, why do I need to advertise my business? Look at it this way, instead of your customer going to look for the product; you are taking your product or service to your customer. 


Here are some of the tips for getting the most out of your advertising efforts:

Create a persuasive design.


A good design is eye-catching and striking. The design should be on brand and support the key message. According to Brian Clark, ” Great copy doesn’t seem like an ad, it seems like a favor.”


A good design should also use high-quality images and avoid busy compositions to keep the advert simple and straightforward. In this case, less is more!

Choose suitable targeting options.


Many people believe that successful campaigns are “created,” but they are not. A winner ad is not produced out of thin air. One needs the correct information about their audience for them to build a campaign based on those findings. Therefore, successful ads are built. 


And it starts with choosing the suitable targeting options for your campaigns, that is, the age, location, gender, and other demographics needed to reach the right audience.


  • This information comes from first understanding customer behavior. Therefore build, not create.

Use video banners instead of static banners.


Video banners are at the forefront of display advertising currently. Most marketers understand that viewers consume video a lot more efficiently than text. Furthermore, video banner ads perform better than static banner ads concerning engagement and the click-through rate.


Therefore, when creating ads, consider using a video banner rather than a static banner. The video should be able to capture the viewer’s attention within the first 3 seconds and be able to relay the message.

Consider the effectiveness of your website.


  • Is your website fast and responsive?
  • Is your website easy to navigate?
  • Is it mobile-friendly?
  • Does it have a clear call to action?


If the answer to any of these questions was NO, then maybe you should go and have your website sorted out. A good website has the response YES to the above questions. This could be the reason why your ads are not successful. The ads could be great, but your website and the landing page to the ad will affect how your ads perform. 


The website should be fast, responsive and mobile-friendly, easy to navigate, and clear call-to-action. For example, if the ad instructs the user to sign up on the website, the sign-up button should be available and clear for the user to see.

  • The choice of channel/ platform to run the campaign is important

There are various channels to run ads; Facebook, Instagram, Linked In, Youtube and Google. You can choose which platform will be best for your ad depending on the target audience and the product/service being advertised.

I bet with those few tips; you are ready to create your first successful ad. 

Remember, people do not like being sold, but they love to buy stuff. So your mission is to make them feel that buying whatever you’re selling is their idea, not yours.


By Anita Mwashi