What’s The Big Deal About Data?

Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind.Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....

The Top Popular Blogs in Kenya 2016

The much-awaited competition for the Best Blogs in Kenya took place on Saturday 14th May 2016 at Radisson Blu Nairobi. The competition organized and hosted by Kenya bloggers association- BAKE came with a lot of surprises as new blogs featured in most categories.  Most people were disappointed...

The Evolution of Big Data

The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such as Apps and Geo-location.The truth is that Digital marketers have access to vast amounts of ...