The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register. However, the truth of…
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our…
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution. It has overhauled…
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and…
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go…
Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it is the second largest search engine and arguably one…
Have you ever heard of media buying? It’s a strategy that ensures your target market actually sees your ad by purchasing desirable spaces and time slots. These outlets can include newspapers,…
If your business does not have a website (or it isn’t updated and user-friendly), it is safe to say you are swimming in a pond while your competition is doing…
Think of marketing analytics as three experts at a conference talking about different facets of data: 1) Descriptive talks about the past, the history of interactions. It looks at data…
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