What’s The Big Deal About Data?
Remember when you were in high school and mathematics was the bane of your existence? You couldn’t wait to graduate and leave those pesky numbers behind.Little by little, you’ve come to realize that analytics is one of the top three essential capabilities in any business....
A Guide To Content Marketing
Whatever you’re selling, people out there are looking for someone like you. So why aren’t they choosing you?Look at me! Look at my product! Look at my business! Traditional marketing is all about promoting you and your business. If you make enough noise, people will...
One Class At A Time: Mastering The Secrets Of Digital Marketing
Imagine a legion of graduates, dew-fresh from campus, with hard-earned degrees in IT and Computer Science. They walk up to an iron door marked in gold letters, JOB MARKET, and knock.The door is opened. The graduates’ skills are appraised, after which the door is slammed...
Why Relationships Matter In The Digital World Of Business
In business, as in life, relationships can lead to a world of opportunity. One good connection can lead to advancement in your career, and a fateful meeting can mark a lifetime of fruitful collaboration. You never know who will lead you to new and better...
How To Drive Traffic To Your Website And Monetize
Relying on Google Adsense alone is not a sustainable way to make money on your website. This calls for more innovative ways of generating revenue online. We did a research on this topic of content monetization.But where should you start before monetizing your content?Publish quality content...
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and...
5 must haves for a high converting landing page
By Sylvia MukamiOne of the greatest challenges of any business is convincing people to buy your products or services. Luckily, in the 21st century, this process can be automated through an optimized landing page. You might be wondering what a landing page is, and why...
Email Marketing Guide for Entrepreneurs In Kenya
By Sylvia MukamiNo one likes to mess up a dinner invitation. You clean up really well and show up on time. You also bring a gift with you, like a bottle of wine, a wooden spoon or a jar of honey because a guest never shows...
Through the eyes of Madame Boss
By Anita ThukuI am human and with that in mind, I am a complicated one. I remember the first time I heard about digital marketing I had a hullaballoo imagination of what that is. I was born in an era which marketing was either fliers...
Why user experience matters in digital marketing
By Sylvia MukamiHave you ever been referred to a website by a friend or colleague and upon getting there you were thrown into total disarray? I’m talking about a webpage that had the power to depress you even at your best of times. Unreadable font,...
How to craft an accurate buyer persona for your business
By Sylvia MukamiDo you remember your first crush and how taken you were with her? You carefully studied her so you could be aware of her preferences. If she liked Wildlife Club, you would go on and on preaching the “protect endangered species” gospel. If she...
How Kenyan entrepreneurs can grow their business with digital marketing
By Sylvia MukamiThis one is for the entrepreneurs; the ones who would rather run their own business than enjoy the comforts of a conventional 8-5 salaried job. You have decided to roll with the punches, enjoying the rewards and bearing the risks that come with...