The Evolution of Big Data
The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such as Apps and Geo-location. The truth is that Digital marketers have access to vast amounts of ...
The new business idea is in creating platforms, not products
Just like it happened with Nokia, HP and Microsoft, Samsung is now being disrupted. The new business idea in town is not around product innovation but in business model innovation. Samsung has great products: The Galaxy S6 and S6 Edge. But they are pricey, which...
4 Things You Should Know Before Becoming An Entrepreneur
During the Global Entrepreneurship Summit held in July this year, President Obama emphasized on the need to create jobs. Creation of jobs via start up enterprises that are focused on accelerated and sustainable growth is essential to the growth of the economy of Kenya and...
My Old Story with a Web Designer in Kenya
The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend whom we had only met on Facebook. It took 2-3 weeks, a lot of back and...
Is Freelancing The Future Of Work?
There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as is the norm. This is referred to us the on-demand economy, where the economic activity created by...
Social Experiments – The New Wave of Digital Campaigns
Wikipedia describes a “social experiment” as a research project conducted with human subjects in the real world that typically investigates the effects of a policy intervention by randomly assigning individuals, families, businesses, classrooms, or other units to different treatments or to a control condition that...
As a Digital Marketer, are you measuring the right metrics?
The debate on how best brands should measure the impact of digital marketing is not new. Here is an interesting perspective from Jack Mugi, the Founder of iStats on whether digital marketers are measuring the right metrics to justify the ROI of their marketing campaigns or media...
IStats, New Social Media Monitoring Tool Launched for the Kenyan Market
There has been a huge gap in Kenya when it comes to getting accurate and reliable Social Media analytics tools that are built for the African market. Some of the best tools available for the internet / Social Media analysis such as Sproutsocial, Socialbakers, ComScore and MarketingCloud are highly expensive. A...
Uber Kenya now accepts Cash and Mpesa Payments in Nairobi
The US-based Taxi Company which first launched in Kenya on 21st January...
Africa has 298 Active Internet users
Africa has 298 Active Internet users. Representing 26% Internet penetration. This includes access via fixed and mobile connections Africa boasts of 900 million mobile connections, which represents 79% of the population. This figure represents mobile subscriptions, not unique users What does this Mean for Business? In...
The greatest challenge for marketers today is not how to sell, it is how to come up with a great product
The greatest challenge for marketers today is not how to sell, it is how to come up with a great product. Few businesses are able to understand the real needs of a customer before going...