The Gaps of High Potential Technology in a Foreign Land
In a recent visit to India, I was very excited to see how technology has indeed made the world a small village and more accessible to everyone. It was a joy to order for my Uber and when I got hungry, Uber Eats came in...
Digital Minimalism: Responsible use of social media
Cal Newport, a professor and celebrated author of the book ‘Digital Minimalism: Choosing a Focused Life in a Noisy World’ outlined his approach on digital minimalism where he spends his time online “on a small number of carefully selected activities that strongly support things you...
How Customer Journey Mapping Helps in Improving Website Traffic and Conversions
Ever wondered how your customer experiences your brand? Ever thought of trying to fit into your customers' shoes and understanding the pain points they must deal with as they interact with your business? It is imperative that you, as a business owner, interact with your...
Conversational Marketing, what do we know?
How we buy and sell has changed over the course of time. People do not want to fill out forms to get details of a product. They want something that is quicker and more efficient, something like messaging. If you think about it that is...
Is Social Media Taking Over Our Lives?
Facebook, Instagram, Twitter, SnapChat...
Demystifying The Huduma Namba
The urgency and insistence of the government for citizens to register for the Huduma Namba has had several Kenyans patiently make the long queue to register. However, the truth of the matter is many Kenyans do not actually know what the huduma Namba is or...
Evolution of Industries through Digital Transformation
The world is moving digital; it has been for a while now. The move may have felt static for a while but not anymore. Digital transformation is permeating into our spheres of life at a much faster rate than we could have anticipated 10 years...
Digital Transformation is here with us. But are we ready?
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution.It has overhauled how we relate with family, friends, colleagues and even brands. Digital is asserting itself as the...
How Leadership Drives Organization Performance
It goes without saying that leadership is an integral aspect of any organization or institution. It is mandatory for organizations, especially top managers, to understand what leadership really is and how to lead effectively. Leadership can be good or bad. There are so many books...
Going Global: OWIT Nairobi conference to enhance women’s capacity to trade internationally
The Organisation of Women in International Trade (OWIT) is set to host its 18th conference in Nairobi, the first in African soil. Themed, Bridging the Gap; empowering businesses to go global, the conference will be a two-day event to take place on the 24th and...
What Does it Take To Build a Sustainable Business?
Did you know that YouTube started as a video-based dating service whose slogan was “Tune in-hook up”? Funny right? Now it is the second largest search engine and arguably one of the top repositories of knowledge and primary sources.Starting a business is fulfilling because it...
Prior To Launch: An In Depth Look At The Media Buying Process
Have you ever heard of media buying?It’s a strategy that ensures your target market actually sees your ad by purchasing desirable spaces and time slots. These outlets can include newspapers, television slots, magazines, radio, and online banner ads.Media buying falls into the paid media category, where you...