How to Overcome Marketing Challenges Facing SMEs in Kenya
Unless you live under a bush, you have probably come across a marketing campaign on television or a social media platform that amuses you or annoys you. If the word on the street is right, there is a consensus that nobody wants to be "click-baited"...
What makes or breaks small business ventures in Kenya
Most of us can attest to knowing at least one or two entrepreneurs who are always shifting from one business venture to another. Closer observation would reveal that such a person rarely establishes any business venture and keeps it running. Research has consistently shown that...
Digital Marketing Strategy During the COVID-19 Pandemic
How should marketing and advertising look like during a pandemic?Outline1) Understanding the times we are in2) Messaging3) Channels4) Talent5) Tools6) Budget UNDERSTANDING THE MARKET Getting a readily available vaccine could take up to 18 months according to...
Kenya Is A Social Media Country! There Are 8.8 Million Active Social Media Users.
The Digital Data Insights of Kenya 2020 has just been released by Datareportal and the findings show that Kenyans have now fully embraced social media. Coming early on in the year, the report aims at highlighting the trends in the digital space. The insights in...
Is Digital PR the Future of Marketing?
You’re a business owner despairing that your website isn’t in the coveted top three organic positions for your keywords in Google’s search results, Digital PR is the holy grail.So what is digital PR?Digital PR is an online marketing strategy that aims to increase the online...
Kenya Passes The Data Protection! What it Means For Users and Data Processing Entities
“Kenya has joined the global community in terms of data protection standards!” Joe Mucheru, Minister for Information, Technology and Communication, told George Obulutsa and Duncan Miriri from Reuters.On Friday 8 November 2019 Uhuru Kenyatta, President of The Republic of Kenya, signed and approved a Data...
The Importance Of Digital Marketing Training
Here’s why Digital Marketing Training is Absolutely Important! Reaches People Where They Spend Their Time & Money Levels the Playing Field for Small Business More Targeted Can Be Hyper-Personalized More Advanced Analytics Easy to Scale & Adapt Best ROI Aligns with How People ShopToday How...
Tips On How To Increase Your Mobile App downloads
App Store Optimisation (ASO) Focus On Your App Title And Description Optimize Your Title, Keywords, Description and Reviews/Ratings Decide On A Specific Number Of Keywords To Use Use Your Brand Name In All Of The Links To Your Download Pages Facebook Marketing Promoted Tweets...
How To Integrate eCommerce Sites with ERP Systems
ARTICLE SUMMARY: How e-Commerce integration can benefit your business/company/organization. eCommerce integration in developing countries. The drawbacks of manual processes. Digital 4 Africa’s e-Commerce integration solution. What to expect with e-Commerce integration. Many entrepreneurs, business owners and individuals strive to run their businesses...
UPESISOFT! Sealing Operational Loopholes In Your Business.
Imagine running a business but not being able to take sufficient records of all the important information involving your business, or not being able to sufficiently monitor your inventory. Phillip, a salesman from Nyanyuki, has been running his business for 5 years. He has struggled...
The Role Of Social Media In Customer Service
Social media is a key tool for driving brand identity and marketing. It is therefore imperative to have a social media presence in this day and age. According to Ermasys 2019, there are 3.2 billion social media users worldwide. It is no surprise that most...
How To Measure Marketing Campaign Effectiveness
We all want to invest in places that bear us returns. Establishing zero returns on any investment in a business is both draining to you as an individual/business owner and the business itself where the initial investment comes from. When you establish returns on any...