Digital, the Now and the Morrow
Digital is here people –here to stay! And it has brought with it, arguably, the biggest disruptions in both enterprise and private lives, since the industrial revolution.
It has overhauled how we relate with family, friends, colleagues and even brands. Digital is asserting itself as the prime engine of marketing and business communication. And why not?
It is affordable, results are measurable and is stunningly effective if the right strategy is employed. Global brands like Airbnb started off as a broke house owner wishing to make some cash on the only asset he had. Thanks to a brilliant digital marketing campaign, the firm was valued at $31 billion (Sh3.1 trillion) a short nine years later.
Financial services giant, Mastercard, on the other hand, has a knack for creating engaging experiences that retain their customers, proving that even older firms have to adapt or get blown out of the market.
So like the fabled camel, Commerce let Digital in, and it crumpled the rule book and has been drafting new legislations. Consumers now have a heightened expectation of quality products because options are a keyboard away.
A rampant social media presence has practically filled up the gulley that cushioned brands from customers. Businesses now must master online sales and present compelling and competitive brand experiences. Competition is cutthroat with organisations now under immense pressure to explore more creative ways to attract new customers and foster loyalty.
Get it wrong and watch your competition prosper as your ROI takes a lift to the basement. Get it right and watch your business’ S-curve stretch into a vertical line of insane profits.
How? You may ask.
Well, investing in expertise, such as a digital marketing agency, will be a step of entrepreneurial genius. But in the fast-paced digital world, the line between success and failure can be as thin as partnering with yesterday’s expertise today. The wrong digital partner will do more harm than good. The right partner will help your business to leave visible and desirable trails of critical brand information in the right places, at the right times and in just the perfect doses.
And that’s what we do at Digital4Africa. We don’t rush to introduce new models but rather move to understand your business and communication priorities. This way, we can introduce new logics to a re-envisioned business objective that connects with your customer, increases your brand awareness, and adds money to your bottom line.
Our focus is more on the new generation of team-collaboration technologies which traverse cloud-based solutions, real-time interactions, distinctive user experience, and integrated enterprise applications. This is why we regard ourselves as pros in fixing web designs and successfully driving smooth content and user experience.
We write cohesive narratives that encompass facts and feelings inspired by your brand. This is important because unlike in traditional advertising, which is about showing and telling about your brand, a well-written brand story stirs an emotional reaction, and ultimately leaves a long lasting impression on people.
To do that, we have set up a team in the right mix of young and experience, a squad daring enough to push your brand to operate beyond the comfort zones. Indubitably, past customer engagements have been successfully delivered by our dynamic team of videographers, photographers, writers and web designers.
Digitisation is a step change even greater than the Internet. Exponential technology advances, greater consumer power and increased competition mean all industries face the threat of competition. The winners will act now, and build a strategic advantage that will leave their counterparts wondering what happened.
Winning in this space means your customers can easily find you, research on you, solicit feedback, evaluate you, buy from you and buy from you again tomorrow. A great experience leads to further online engagement where customers share experiences with one another. Much of this consumer journey is beyond the direct control of businesses with organizations merely sprinting to keep pace.
Undeniably, Digital is the now –and the morrow. Mastering it requires the right partner. Make us your choice.