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Digital 4 Africa > Services > Media Buying

With our data-driven approach to advertising, you get more return on investment on your marketing budget.

We have a strong team of experienced media buyers who have done lead generation campaigns for top brands in East Africa including ADMI, KCB and Virtual HR Kenya. To help us understand your customers better and serve them with relevant advertising, we take the time to collect data – contact data, transactional data, demographic data, geolocation data and social data (behavior and preference). We do micro-targeting that ensures your ads are served only to people who should see them. You’re guaranteed that you get a higher return on your marketing efforts.

Benefits of Data-Driven Marketing.

  • Deep knowledge of customer behavior thereby creating more monetization opportunities (cross-selling, upselling, remarketing)
  • Deliver personalized experiences and make the customer feel awesome
  • Customer satisfaction leads to high retention rate
  • When the user interface is easy to use, you get more leads and a high conversion rate.
  • When you design better products: more sales and revenue
  • Operational efficiency leading to more profit and lower customer acquisition costs
  • Predictive analytics enables proactive business decisions, financial forecasting and better planning
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