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The most important things are not things,
so we’ll design experiences.

The Evolution of Big Data

The term “Big data” has been coined to include the vast amount of data that is currently being collected willingly from customer behaviour as they interact with digital tools such as Apps and Geo-location. The truth is that Digital marketers have access to vast amounts of ...

My Old Story with a Web Designer in Kenya

The experience of designing, developing and hosting websites in Kenya is terrible and needs to be fixed. I once assigned an independent developer to build a website for a friend whom we had only met on Facebook. It took 2-3 weeks, a lot of back and...

Is Freelancing The Future Of Work?

There is a trend in Europe and the US where companies especially technology companies are now preferring to work with Freelancers, Consultants or independent contractors instead of hiring employees as is the norm. This is referred to us the on-demand economy, where the economic activity created by...

Africa has 298 Active Internet users

Africa has 298 Active Internet users. Representing 26% Internet penetration. This includes access via fixed and mobile connections Africa boasts of 900 million mobile connections, which represents 79% of the population. This figure represents mobile subscriptions, not unique users What does this Mean for Business? In...